EPICA Awards 2009 - Bank Transfer Job-Ad
Bank Transfer Job-Ad
Issue 14 | March 2010
Agency
DraftFCB Vienna
Creative Team
Chief Creative Officer: Brnd Fliesser, Executive Creative Director: Patrik Partl, Creative Director: Rita-Maria Spielvogel, Art Director: Julia Blocher, Copywriters: Markus Rieser, Elisabeth Glück
Production Team
Finance Department
Background
DraftFCB was looking for an accountant to help manage the finances of their agencies in Austria, Germany and Switzerland.
Idea
The agency created a completely new medium in the credit transfer, transferring 1 Euro to other agencies using online money transfer systems which eagle-eyed accountants would spot.
The posting line of the transfer was used to spell out details of the job offer.
Results
There s a 60% response rate and some extremely high-calibre applications which led to the hiring of a great new person in the finance department.
