7 days for a change

Background

In early 2011, the first manifestation of the Arab Spring, there was a revolution in Tunisia which became worldwide news. As a result, many tourists cancelled their flights and trips. Tunisair’s ticket sales dropped by 40% as people began to think that Tunisia was a dangerous country.

The challenge, then, was to convince Spaniards that this was not the case, that Tunis was safe, interesting and beautiful.