Mail & Door Drops
Blister
Autoestrene Banorte (Car loan)
Issue 28 | September 2013
Agency
Draftfcb Mexico
Creative Team
Creative VP: Jalil Ordonez Creative Director: Jairo Guerrero Associated Creative Director: Alvaro Fong Varela Copy: Alvaro Fong Varela Art Director: Juan Manuel Sanchez
Production Team
Photographer: Artest Draftfcb Graphic Production: Artest Draftfcb
Other Credits
Account Manager: Carlos Marquez, Fabian Paez
Date
June 2013
Background
Autoestrene is Banorte's auto loan, and with its benefits, it offers its customers the opportunity to own a brand new car.
Idea
Banorte sent its clients a direct mail with a toy car blister, like a Hot Wheels. This was in order to make the difference between toy cars and real cars. The main message was: If you want to release a real car, hire Auto Estrene Banorte
Results
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