New Year’s Resolution

Background

Many people start the New Year with good intentions to get their lives sorted out; bring some meaning to them; quit the job and begin again. But all too often the New Year’s resolution has been forgotten by the end of January as a result of the pressure at work and the need to just keep soldiering on.

The target audience had already expressed an interest in teaching. The mailing was an encouragement to them to take the final step and apply.