Mail & Door Drops
The SOS SMS
Obra do Berço (Daycare for children in need)
Issue 27 | July 2013
Agency
DM9Rio
Creative Team
Partner, Creative VP: Alvaro Rodrigues Creative Director: Diogo Mello Creative Team: Alvaro Rodrigues, Diogo Mello
Production Team
Yes Films WSI Marketing
Other Credits
Client's approval: Maria Luiza Sá Earp de Souza Marinho, Maria Rita Vieira de Mello e José Luiz Cezar de Andrade
Date
March, 2013
Background
Brazil is now the 6th economy in the world but homeless children are still a sad reality. On traffic lights is where they gather to ask drivers for help or money.
Idea
Tired of this routine, every driver closes the window when approaches the lights. Obra do Berço, a daycare for children in need, came up with "The SOS SMS". A small bluetooth antenna next to the traffic light send out sms's to the drivers inside the cars.