Turbo Fries
McDonald’s
Issue 36 | September 2015
Agency
DM9DDB
Creative Team
Creative Directors: Marco Versolato, Felipe Gall, Marco Mattos Innovation and Execution Management: Igor Puga Creative: Caio Borges, Andre Vervloet (Firulo)
Production Team
Image Production Company: Fulano Filmes Director: João Papa D.O.P: Helcio “Alemão” Nagamine Post-production: Equipe Fulano Filmes 3D: OVNI VFX Sound production: Loud Voice over: Pedro Giomi
Other Credits
Broadcast: Fabiano Beraldo, Vanuza Passos, Giuliana Nemes Account: Marcelo Passos, Eduardo Megale, Caroline Pintarelli Media: Adrian Ferguson, Vicente Varela, Bianca Kesseiring, Daniela Lima Integration: Igor Puga Planning: Laura Chiavone, Carlos Eugênio Antunes Monteiro
Date
April 2015
Background
To spread a new promotion at McDonald's: "Turbo your Meal".
Your French Fries will be bigger if you add R$1,00 at your meal.
Idea
To spread this promotion on Internet and Social Networks, a film was created with 3 guys dressing like French fries fighting a turbine.
Results
The film had over than 6.3 millions of views and got over than 35 million of impression during the period.