Integrated
Hashtag Killer
WATERisLIFE (Non-Profit)
Issue 27 | June 2013
Background
WATERisLIFE is a charity dedicated to providing ‘clean water to those in need’. The ‘Hashtag Killer’ campaign set to the ironic #FirstWorldProblems meme in which the privileged middle-classes tweeted about the hazards of everyday life.
Like what a burden it was not to have heated leather seats in the car.
Or how difficult it was to remember the maid’s last name.
