Don’t Trade Me - Anti Auctions

Background

Trade Me was New Zealand's version of eBay. In fact, it was so big that New Zealand didn't even have eBay. 81% of the population used it to sell everything from houses to pets. Thousands of puppies were sold on Trade Me every year, yet the website had no rules about how these puppies should be bred. This had created the perfect selling platforms for puppy mills. Animal rights group, Paw Justice believed that as New Zealand's biggest marketplace for pets, Trade Me needed to lead the way and set regulations to stop puppy mills selling on their site.