Peephole Preview

Background

The Melbourne Theatre Company wanted to promote their latest production, 'Birdland' – a play about a rock star and his excessive, often nihilistic existence in hotel rooms. With an audience base of mostly older patrons, the MTC needed to connect with a new, younger audience. However, there was no budget for traditional media. So, instead, intriguing invitations were sent directly to a select group of influencers, inviting them to experience a preview like no other – the Peephole Preview.