Open Book Project

Background

Reach is an Australian charity that runs workshops in over 500 Australian schools reaching more than 57,000 young Australians a year, helping them make the most of themselves.

Their problem was that not many Australians were aware of them. They wanted an inexpensive campaign that would get them noticed and encourage young people to feel they could trust Reach if they ever needed to talk to anyone about their concerns and their ambitions.