A personal message from Jennifer - Fundraising

Background

Parkinson’s Victoria (PV) funds research into Parkinson’s disease, providing support to the 80,000 Australians who suffer from it.  However, the charity receives limited government support and relies heavily on private donations. 

Like all charities, PV’s challenge is to turn an irregular trickle of donations into a steady flow.

Rather than attempt a mass-market communication and compete with all the other charities out there, this campaign targeted just 50 of Australia’s most influential business leaders to encourage them to consider donating to PV on an ongoing basis. To touch them, the message had to be as personal as possible.