It’s Miller Time Campaign

Background

In today’s world, perception has become more powerful than reality. Many people prioritise moments that impress over moments that matter. In fact, more than 50% of U.S. millennials have missed an important moment because they were trying to capture it on social media. That’s why there’s never been a more important time to get back to communicating face-to-face. When someone is in the moment with friends, enjoying a beer, they create true connections. This campaign was created to remind people of just how important that is.