Innovation

The first AI jury

Belgian Association of Marketing (BAM)

Issue 45 | December 2017

Background

Advertising had become obsessed with Artifical Intelligence. Vast quantities of data could be transformed into real insights about human behaviour. When machine learning was applied to digital information, undeniably powerful tools emerged from the work.

In Belgium, the organisers of the annual MIXX Awards wondered if AI could make judging fairer?

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