Terra VIP

Background

To access the Internet and private contents on the Internet in public spaces requires more caution and twice as much attention from the users. In hot spots and Internet Cafes, due to the way the computers are laid out - side by side – those who need to use the web to check emails, online banking, their social networks or even search for something more personal, end up having no privacy.

Thinking about how hard it was for those people to have privacy, Terra – one of the world’s main digital media companies. – once again innovates and launches the V.I.P. project in the Paraisopolis slums in São Paulo – Protected View of the Internet.  The action that was backed by DDB Brasil promotes the “democratization of privacy”: a new way to access the Internet in public spaces.