Innovation
The Smart Jacket
Vodafone
Issue 39 | June 2016
Background
The Dutch are a nation of cycling nuts, travelling several hundred kilometres per person per year.
But with cycling came accidents. According to Google, there were some 350,000 cycling-related accidents per year in The Netherlands. Some of these were caused by cyclists being distracted by their mobile phones or cycling without lights and, Vodafone said, they were eight times more likely to suffer an accident in the dark.