Your Summertime, Your Playlists

Background

Spotify is a digital music service that gives access to millions of songs.

Every year, the French activity level on Spotify has been slowing down or even dropping between the period Mid-July and the end of August.

Goals:

• To increase the number of active users.
• Develop brand awareness, and consumer attachment to Spotify.
• Create a connection with the brand Spotify during summer for French people.

Ultimately to demonstrate Spotify has an infinite number of playlists... a playlist for every moment.