COVER STORIES
MARIE CLAIRE
Issue 48 | September 2018
Agency
DARE.WIN
Creative Team
Creative Directors: Fabienne FIORUCCI & Damien FOUI Art Director Senior: Marieke NAVAUX Creative Ninja: Boris LAVERGNE Creative Ninja: Thomas BROUCHON
Production Team
Content Creator Manager: Luna LEMAITRE & Claire SAURIN Producer: Arthur DE CLERCK
Other Credits
CEO: Wale GBADAMOSI-OYEKANMI Account Director: Edith CHAPIN Account Manager Senior: Clément CHENIN RP Manager: Manon FARGELAT
Date
July 2018
Background
For the launch of the new edition of Marie Claire, the monthly magazine deploys an activation named Cover Stories.
Through this device, the female title offers her cover to all women, so that their voice mingles with that of Marie Claire.
Idea
This activation is based on a strong concept: Cover Stories.
Marie Claire has always been with and for women, discovering and sharing their stories. They are the ones inspiring Marie Claire, so to emphasize this tie with them, the magazine has designed a device that puts every woman's name on its cover, in the place of the brand’s.
It started with sending their customized version of the magazine to 50 of the most inspiring French women, who discovered their own first names on the front page.
In parallel, all women were invited to participate and to personalize their own cover on a dedicated website, Une Pour Toutes (unepourtoutes.fr) and this operation was also displayed on billboards across France.
In the end, women from 91 countries over the world took part in it and created thousands of covers.