Gumball

Background

Australia Post is constantly looking for new ways to get people to use mail and Send Me is one such idea, a way of allowing people to respond to advertising more easily. See an ad that offers a free sample, or you want the brochure and more information, if the ad has the Send Me logo, you can just ping an SMS message to the advertiser via Send-Me.

It’s a permission-based scheme that can help marketers reach the people who want to be reached rather than spending money on mailing to be people who don’t.

The challenge was to get FMCG marketers in particular, and their agencies, aware of the service and to generate leads for the sales team to follow up.