Bulldog

Background

The Land Rover Defender has been in production now for more than half a century, without a real rival in terms of its ruggedness, versatility and off-road ability. However, there are cheaper utility 4x4s on the market, even if they are less capable. Craik Jones were tasked with convincing prospects that the Defender is still the most capable, sophisticated working 4x4 that they can buy.