Online & Digital
Zero Click Ordering App
Domino's
Issue 39 | June 2016
Background
Since first launching the "Oh Yes We Did!" campaign six years ago, Domino's has been on a mission to revolutionize the pizza business. Together with CP+B, the brand has worked to improve every step of the ordering process with the launch of the AnyWare suite of technology – including Voice, Smart Watch, TV, and Tweet and Text ordering with an Emoji. For many years, 1-click ordering has been the quickest way for anyone to order online. Domino's knew they could do better.