EmotionScan

Background

The Bank of New Zealand's ambition was to help all New Zealanders be good with money. With this campaign, they wanted to reach 'Retail Affluents', 25- 49 year olds who were on the way up, technologically savvy and who aspired to be smarter with their money.

Regardless of whether they currently banked with BNZ or not, the task was to offer them a one-to-one MoneyReview, where they could discuss ways to improve their personal finances.