Online & Digital
Tinnyvision
NZ Transport Agency
Issue 34 | March 2015
Background
50,000 young Kiwis admitted to driving stoned. They didn't want to hear that marijuana slowed their reactions and made driving dangerous. And if they heard any message from the Government, they tuned out immediately.
The NZTA needed a way to get these people sufficiently interested so that they would at least consider the message.
