WaveShades

Background

Young Australians saw Visa as an 'old school' financial company that was not relevant to their lives. And even when Visa did cross their mind – when they were paying for things – they were thinking of the cooler technology companies like Apple and PayPal instead. The objective for this campaign was to change perception of Visa from a payments company to a technology company with leading innovations. So the task was to talk to them in a way that a traditional ad campaign couldn't, and prove it to the audience instead.