The Conscious Crossing

Background

Last year, 28 New Zealanders were hit or experienced near misses at railway level crossings.

Warning signals could not be installed at many of these crossings, so pedestrians needed to be attentive and check for trains themselves. But research showed that the more familiar people were with an environment, the less attention they gave it, making them less alert to danger.

For Rail Safety Week, the challenge was to battle this complacency and find a way to make pedestrians alert to the risks.