Slim.Fast Re-launch

Background

The Slim.Fast range contains a selection of calorie controlled weight loss products. Historically, this has consisted of the infamous shake complemented by meal and snack bars. However, the new Slim.Fast range now consists of tasty smoothies, wet soups, fruit bars and packet snacks all of which are delicious and nutritious. Soup was to be the focus of this campaign, whose objectives were: to generate mass reappraisal of the brand; to stimulate trial of the soup and purchase; and to drive traffic to the website to find out more about the Slim.Fast plan.