Jagermeister Coolpack

Background

Jägermeister, the herbal liqueur famously made from secret recipe based on 56 ingredients, faced some problems with its standard packaging:

First of all, Jägermeister’s complex flavors taste best at -18°C or below. But consumers often overlook the „Serve Ice Cold“ note on the back label, and instead store and even drink Jägermeister at room temperature when buying it in liqueur stores or bringing it to parties, resulting in a subpar product experience.

Moreover, the bottle needs to be cooled intensively in the freezer to reach that perfect serving temperature.

Finally, Jägermeister’s glas bottle is non-deposit, often leading consumers to just put it in the trash when empty.