The World’s Longest Business Card

Background

As founder and publisher of Directory, Patrick Collister’s fame in DM circles precedes him everywhere, except, it seems, in Australia. So while news of him giving a series of talks would be keenly anticipated elsewhere in the world, in Australia driving attendance was a real challenge.

Added to that, the speaker season in Sydney was well underway, with a number of high profile and more established events – such as B&T Bootcamp – already in people’s diaries