Mannschafts-WHOPPER®
BURGER KING Deutschland GmbH
Issue 40 | September 2016
Agency
Grabarz & Partner Werbeagentur GmbH
Creative Team
CCO: Ralf Heuel Group CD: Tobias Ahrens CD: Matthias Preuss, Jakob Eckstein Art: Justus von Engelhardt, Boris Noll, Tobias Lehment Text: Claudius Sperling, Matthias Hardt Consulting: Julica Hauke, Denise Ewald, Benedikt Lemsky
Production Team
Moving Images: Sibylle Krafft von Dellmensingen, Anka Gerbes BIGFISH FILMPRODUKTION GMBH Director: Tobias Perse DOP: Casey Campell Production: Oliver Marquardt, Daniel Späth Post-production: BIG FISH FILMPRODUKTION GMBH Editor: Kai Kniepkamp Grading/Telecine: Mike Bothe Animation/Composition: Johannes Kuhl Music Producer: Thomas Berlin Compositing, SFX: Hesse Studios, Lukas Walter
Other Credits
Setup GmbH (Christiane Schmidt, Aric Haffner) Emanate GmbH (Gina Elsholz, Franziska Wöcherl, Stefan Rybkowski) Vizeum Deutschland GmbH (Christoph Pagels, Birgit Hammes, Nicole Sommer, Ute Stickdorn, Rebecca Weidert)
Date
June 2016
Background
It was 20 years ago that Germany beat the Czech football team 2:1 at the legendary Wembley Stadium to become European football champions. As a supporter of Germany’s hopes of winning the title again, BURGER KING® has brought the winning spirit of 1996 into the year 2016. To do so, BURGER KING® acquired a section of the original Wembley turf used in Euro 1996 and grew lettuce, tomatoes and onions on it, to create the unique Mannschafts-WHOPPER® full of the energy of the famous winners’ pitch for true fans. The Mannschafts- WHOPPER® was made just 96 times! And a handful of lucky people was able to savour the limited- edition Mannschafts-WHOPPER® at an exclusive event that was held in Berlin on 21st of June 2016. The event featured former national football player Thomas Helmer, who stood on the Wembley Stadium pitch for Germany in 1996, sports commentator Wolf-Dieter Poschmann and the well-known YouTube stars KSFreakWhatelse and KrappiWhatelse. BURGER KING® guests and fans won admission to the event and tried one of the 96 Mannschafts-WHOPPER® burgers.
Idea
Wembley Stadium – the place where Germany beat the Czech Republic 2:1 in the historic final of Euro 1996 – was torn down in 2003. And although the old stadium no longer exists, the winners’ pitch was preserved. BURGER KING® tracked down Dave Davies, the man who bought the Wembley turf and has been looking after this treasure for the past 14 years. The passionate football fan and owner of the Wembley turf parted with 25 m2 of the historic pitch, enabling BURGER KING® to bring the winning spirit from England over to Germany. The ingredients for the Mannschafts-WHOPPER® – crunchy lettuce, fresh tomatoes and delicious onions – were then grown and cared for by hand on this historic patch of turf. A film of just under three minutes describes the unusual journey of what is probably the best-known Wembley pitch, resulting in the finished Mannschafts-WHOPPER®: