Collar Pack

Background

The cost of training and providing a guide dog to the visually impaired is extremely expensive. Furthermore, as a not-for-profit organisation, Guide Dogs NSW/ACT receives no government help and relies on individual donations. Guide Dogs therefore sought to tap into the corporate sector for major donations to train and support a dog for two years: some AUS$26,000. The objectives were twofold: to generate the sponsorships of two dogs; and to put Guide Dogs into the consideration set of major companies’ charity list for the next financial year via written or telephone feedback.