My Link is Your Link
Help for Fellow Creatives
Issue 56 | September 2020
Agency
Bernardo Tavares, Rodrigo Rocha, André Mezzomo
Creative Team
Art Director André Mezzomo Copywriters Bernardo Tavares, Rodrigo Rocha
Production Team
Developer Marco Correa Motion Graphics Henrique Aquino Soundtrack CANJA Audio Culture
Date
June 2020
Background
Today, every creative has their own website where potential employers can look at their book. Unfortunately, in the time of the pandemic, not every creative has a job.
Three Brazilian creatives wondered if they could so something to help.
Idea
“I received messages from two friends saying that they had been cut, so I put myself in their shoes and thought: what could I do for them with the tools I have? And that’s how the idea got started,” said Bernardo Tavares, senior copywriter at David Sao Paulo.
"My Link Is Your Link" is just two simple lines of code that creative people could copy and paste into their website platform.
This then redirected viewers away from the online portfolios of creatives with jobs to those of creatives out of work.
Results
After a week, the project helped steer more than 3,000 views to the portfolios of talented creatives in Brazil. It was then that the authors decided to launch it for the rest of the ad industry.
Link: http://mylinkisyourlink.cc/
Our Thoughts
It is sad but true that the advertising industry is always reckoned by Hollywood to be peopled by liars and unprincipled ego-maniacs. Big thanks, then, to these three adland friends in Brazil, who have done something rather magnificent. In looking out for other creatives, they’ve made us all look nicer.