Unbox Before They Drop

Background

‘Unboxing’ videos of limited release sneakers are watched by millions. But with hot sneakers selling out quicker than ever, these videos are the closest that most sneakerheads will ever get to unboxing the sneakers for themselves. To launch the new limited-edition Air Jordan Gatorades over Christmas, Foot Locker wanted to give everyone the thrill of unboxing the sneakers before they sold out.