From One Second to the Next

Background

Over 100,000 crashes a year involve drivers who are texting. Seventy-five percent of teens say texting and driving is common among their friends. Texting behind the wheel is now the leading cause of death among teenagers, so it's even more dangerous than drunk driving. The goal of the campaign, then, was to inform young people of the dangers and to change behavior by demonstrating that no text is worth a life.