Menu
Outdoor & Events
 

Wrong World Finals

Mars Wrigley Confectionery

Issue 51 | June 2019

Background

Snickers needed agile digital posts to join in on the online hype surrounding the World Cup. The problem was the brand wasn't allowed to mention 'World Cup' without an official sponsorship. At the same time, Snickers picked up on users committing a lot of typographical errors in their official hashtags, from #WorldCapFinals, to #WorldCopFinals. The brand took advantage of this, using every hashtag that sounded like 'World Cup', and cleverly created the 'Wrong World Finals'. Communicating one simple message: You watch the wrong match when you're hungry.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62