Playstreet

Background

Johnson & Johnson sold products such as soap, shampoo and powder to help clean active children and wanted to promote outdoor play as part of healthy child development. However, in The Philippines children often have no choice but to play on the street. Because the country suffers from “the world’s worst traffic” (according to Waze), sidestreets often become rat- runs for speeding commuter traffic. On top of that, signage is usually either absent or inadequate. This all led to over 30,000 children involved in accidents per year.