O2 Stare Out

Background

O2 has been promoting its support for the England Rugby Team with a highly emotive above the line campaign, Never Surrender, that illustrates the national pride and passion of the team and fans alike. The aim of this campaign was to raise awareness amongst O2's customers and the wider public of the Rugby sponsorship. It was imperative that the campaign stayed true to the 'Never Surrender' thought and really got customers close to the players.