Long Live Rock n’ Roll. Stay at Home
Kiss FM
Issue 55 | June 2020
Agency
AlmapBBDO
Creative Team
Chief Creative Offcer Luiz Sanches Executive Creative Director Marcelo Nogueira Creatives Marcelo Pignatari, Lucas Andrade
Production Team
Production team Vera Jacinto, Diego Villas Bôas, Aline Silva Audio company Jamute Ilustration and motion Fábio Vido, Caio Caieira
Other Credits
Account Team Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves, Ana Carolina Manfio
Date
April 2020
Idea
Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are some of the world-famous rock stars in their senior years bursting with vitality and talent on stage but at risk during the Covid-19 pandemic.
The message is clear. Leaving your home could endanger the lives of your elderly relatives and your idols.
The campaign included a film and ads featuring Ozzy Osbourne (71), Nancy Wilson (66), Angus Young (64), Jimmy Page (76), and Steven Tyler (71).
Our Thoughts
Many younger people regard lockdown as some sort of punishment for being young and healthy. It’s actually to try to protect their parents and grand-parents. Isn’t this a charming way of making the point?