Swebus Jackpot

Background

Every year, SJ, the Swedish National railway comes grinding to a halt as soon as it snows. You’d think that they would have worked out how to deal with winter by now. For Swedish travellers, it means few will get to

their destinations on time and some won’t get there at all.

Swebus, on the other hand, is the most reliable and the most punctual public transport system in the country.

The challenge was to raise awareness of this fact and to get travellers off the rails and on the bus.