Spin the Citigo
Skoda
Issue 25 | December 2012
Background
ŠKODA asked ais London to launch its new urban runaround, the Citigo, in social media, making sure its target audience of 25-44 year old female drivers were made aware of the model and started considering it.
Facebook was chosen as the best social media platform because the target audience could be easily reached, because it would allow a mechanic that would get people talking about the car, and conversations there could be shared with their friends. Plus it would drive more traffic to the ŠKODA UK page.
Based on the Citigo’s positioning as a tool to help people meet up, a Facebook app was created for fans of the ŠKODA UK page to win real world experiences and prizes for themselves and one of their top Facebook friends, picked at random through the competition mechanic.
The app also included a product showcase that highlighted the key features of the Citigo.
