Movies are Better With Animals

Background

In the past, Auckland Zoo has always hosted music events. In 2009 they launched a series of outdoor movies, projected onto the biggest outdoor screen in New Zealand. The task was to create awareness of Visa Entertainment as a major sponsor of the event, ensuring Visa cardholders got access to the best offers, and to drive ticket sales. As an incentive, $1 from every ticket purchased would be donated towards the Auckland Zoo Conservation Fund.