Philips Brush Button

Background

Everyone is supposed to brush their teeth for two full minutes, twice a day.

Even when people knew that, they often did not bother or they struggled to calculate the two minutes in the belief they were doing fine with their oral health regimes.

Philips, which makes electric toothbrushes and whose mantra is to deliver innovation that improves lives, found out that 80% of people don't brush for two minutes.