Outdoor & Events
The WiFi-Ad
3 Pocket WiFi
Issue 27 | July 2013
Background
When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, they used an unexpected media channel – WiFi.
Issue 27 | July 2013
When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, they used an unexpected media channel – WiFi.