Deutsche Bahn Festival Campaign

Background

Deutsche Bahn sells a wide range of tickets for rail travel to Germany and across Europe.  They have a partnership with Eurostar enabling passengers to travel from London to Paris or Brussels before taking a DB train to other European destinations.  Deutsche Bahn is a well respected company within Germany, but it is not well known within the UK tourist market except by those wishing to travel by rail within Germany.

The objectives of the campaign were:

• Raise brand awareness
• Encourage people to associate European rail travel with Deutsche Bahn
• Make people consider the train as an alternative to flying
• Build an email database for subsequent marketing campaigns