24 Hours to Legendary

Background

After several years of anticipation, Canon was introducing a new DSLR to its already renown 5D product line. The 5D Mark IV was destined to become the latest in a line of legendary work-horse cameras used to capture some of the world's most impressive images. To ensure this new camera got the attention it deserved during launch, an idea was needed that would capitalize on the excitement of the larger photography community and show that the 5D Mark IV lived up to impressive reputation that preceded it.