Super Hero Customs

Background

For over 110 years, Harley-Davidson had championed freedom and individuality through the customisation of its motorcycles. Teaming up with Marvel was the perfect way of demonstrating how people could design bikes to suit their personality traits using Harley- Davidson customs. The collection brought Marvel characters to life in a way that fans hadn't seen before, and for Harley it connected the brand with Marvel's vast audience of super hero fans.