Online & Digital
It’s a match
NHS Blood and Transport
Issue 39 | June 2016
Background
The brief was to find a way to raise awareness of organ donation (in order to normalise the subject) and to drive registrations to the NHS Organ Donation Register. NHS blood and transplant were keen to emphasise the fact that an individual must be matched with an organ in order to receive a transplant. This means waiting an indefinable amount of time for the right match.