Stone, Twig, Water

Background

The brief was to launch the new Jeep Grand Cherokee 2011 for a very selected and special mailing list which contained consumers who had already bought a Jeep model and also people who hadn’t bought a Jeep. The brief was to launch the new Jeep Grand Cherokee 2011 to existing Jeep owners as well as to those who had expressed great affinity with the brand by appealing to their adventurous nature.