Editorial

The Me Era, Meera Sharath Chandra

Marketing in an age when consumers are the real brands. And brands are the real consumers

Issue 58 | March 2021

Meera Sharath Chandra is a communications professional with over three and a half decades of global experience. An award-winner, keynote speaker and jury member at all leading international festivals, she has worked in large international agency networks across continents and has led both as ECD and MD.

Now as entrepreneur and founder of Tigress Tigress, a digital-led integrated communications agency, she embraces behavioural economics, category niche opportunities, multicultural marketing and purpose-branding to create startling new connections between brands and consumers.

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