Broadcast, Press & Inserts
Sweden’s Largest Energy Experiment
E.ON
Issue 27 | June 2013
Background
Taking energy for granted meant unnecessary waste, when people used more energy than they really needed.
Trying to tell Swedes this had led to negative attitudes towards the energy suppliers. However, studies had suggested that people would save electricity if they could see how they consumed it.
The plan was to put the theory to the test.